Cutting Marketing Costs without Compromising Success

October 30, 2015 § Leave a comment

Diane Kaern has built a successful career in the field of financial management and sales compensation for such multinational companies as Hewlett-Packard and Siemens AG. Commanding a strong understanding of cost reduction, Diane Kaern has held a number of finance-related responsibilities, including managing worldwide marketing expenses.

Marketing is an important part of increasing sales and building a reputable brand, but the costs of marketing easily can become overwhelming. Fortunately, there are several ways of cutting the costs of marketing without sacrificing effectiveness.

Change the focus. A large portion of a company’s marketing budget goes toward finding new customers, but sometimes following this focus is not profitable. By changing marketing strategies to promote customer retention, companies cut costs and while still increasing profit thanks to repeated business.

Go digital. Printed materials such as catalogs and brochures still have a place in much of the world’s business marketing, but they are much more expensive than digital marketing efforts. Sending digital brochures and information can make marketing efforts more affordable, helps companies reach more consumers at once for a lower price, and can be just as effective as print advertising depending on the demographic a company is targeting.

Visit community events. Although social media is often the easiest way of connecting with the community, sending representatives to different events or gatherings creates a deeper level of community involvement. Purchasing a space at an event may cost some money, but it fosters interactions that are much more personal than social media.


Commonly Overlooked Ways of Reducing Business Costs

October 19, 2015 § Leave a comment

An accomplished sales operations professional with proven leadership and organization skills, Diane Kaern has worked at such large, multinational corporations as Hewlett- Packard. Throughout her career, Diane Kaern has become familiar in a wide range of business functions, including cost management and reduction.

Reducing costs is an important part of keeping businesses profitable and operational, however, there are several cost-cutting ideas that many companies may overlook. While cutting staff seems like a simple option, it may not be the best solution. Instead, companies can try cutting their equipment costs. This may require a bit of creativity, but reducing outlay can improve cash flow. Additionally, certain services can be pooled to obtain lower prices. By joining with a few other businesses who use the same service, it may be possible to secure a discounted bulk price on the service.

Telecommuting is another way companies can decrease costs, especially if they find that certain tasks are not being done on time due to employees taking more time off. By setting up telecommuting opportunities, employees can still take time away from the office to be with sick family members or go to a doctor’s appointment while also juggling their schedule to complete an important project. If telecommuting is not possible, companies can encourage staff to take a mix of unpaid and paid leave to help save in the long run. However, if holiday times are not structured properly, a business may experience too many interruptions and lose money instead.

Fostering Creativity in the Workplace

October 6, 2015 § Leave a comment

A proven leader and an effective communicator, Diane Kaern is an accomplished sales operations professional with experience working for multinational companies. Having worked for the Hewlett-Packard Company and Siemens, Diane Kaern leverages her creativity to provide companies with strategic perspectives in such areas as cost reduction, productivity, and business procedures.

Fostering creativity in the workplace is an important part of keeping a company successful because it not only helps creative individuals express themselves but it also increases creative thought among all employees. Creating a positive work environment keeps employees’ mindsets from becoming too serious and mitigates criticism. This helps eliminate any fears that individuals may have when sharing their ideas or opinions and grow a more open-minded and interactive workplace community. A positive environment also rewards creativity and new ideas rather than discouraging them and ensures that suggestions from employees are taken seriously.

Sharing creative ideas may also be difficult for some individuals, so creating a safe outlet for such instances can greatly increase overall creativity in the workplace. Suggestion boxes are great for allowing employees to share ideas in a confidential way and are a good way of getting around the fear of being criticized that some people have. Further, brainstorming is a great way of getting smaller groups of employees to share different ideas to create a big idea. However, brainstorming sessions may still be difficult for some, so encouraging brainwriting, where each member of a group writes his or her ideas, ensures every member participates.

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